If you’ve been doing online advertising or you are working on starting out, you might have come across the term “landing page” everywhere. But what exactly is a landing page? What makes it different from any other page? Why are landing pages so important? In this episode, Johnstone and Joey provided insights that will give …
SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Including SEO into your content marketing strategy is very important. Johnstone and Joey explored why you need to include this in your content strategy and the benefits that come with it. It …
Digital marketing in the words of Seth Godin is about building, nurturing, and engaging. Zhibo Digital uses a wide range of digital tools and strategies to build and sustain a good image for a company, organization, or brand through planned publicity campaigns and PR activity.We have successfully implemented campaigns for international brands. Zhibo Digital is …
For newbies who have just begun their online journey, learning the best ways to increase brand awareness, improve traffic and ranking is of utmost importance. There are many best practices that can help you achieve success in the online world such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), blog marketing, and more. However, …
Podcast: Beginners Guide To Social Media Management and Marketing Read More »
The social media has a lot of content that you can consume but if you are not intentional with the way you position yourself to access this content. This has to do with who you follow because the contents that appear on your timeline are determined by who you follow. We explored the ways that …
Social media etiquette refers to the guidelines that companies and individuals use to preserve their reputation online.
Digital marketing is a competition of value, and content Is the lifeblood of every business. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. Doing that successfully requires melding together some moving parts. To name just a few, you need …
Oftentimes, one of the challenges that comes with digital positioning is sustained visibility and relevance. This process requires a lot of consistency accompanied with strategic research. In this episode, Joey Shekwonuzhibo and Johnstone explored some of the strategies you can leverage to ensure sustained relevance. Some of the things you must do includes: 1. Be …
