How To Use Hashtags for Business Growth

A hashtag is a word or a group of words preceded by a pound (#) sign, which is used to categorize and find conversations around a particular topic or trend.

A hashtag is a clickable link to a group of posts using the same hashtag, it is a single word, there should not be any spaces – even if the term contains multiple words, punctuation, and special characters. Yes, it’s that simple, you don’t have to be a computer geek to use a hashtag. For example, suppose you are interested in Internet Marketing. You can search for #internetmarketing on either of your social media. Any social posts on Twitter, Instagram, Facebook and such that use this hashtag will surface, so you can be a part of the conversation.

Hashtags have become an essential part of our day-to-day vernacular, all thanks to social media. And there is probably no better way to distinguish a digital novice from a digital native than the way they use hashtags.

Hashtags are often used as commentary or a punch line, but that’s not helpful to us as marketers. We want to use hashtags that help our content get discovered, and to be part of a larger conversation around topics relevant to our business. Hashtags are also useful to discover what’s trending, and to follow breaking news. Click on a hashtag to get a real-time feed of the posts using that hashtag, and get an overview of an event.

Why are hashtags important for business?

Even though hashtags were created to organize content, they’ve since become a way to create conversations and promotions for brands and people.

  • The most important benefit of hashtags is that you can immediately find topics and conversations to join. A clever use of a hashtag can really put you on the map.
  • If you are a marketer, hashtags are a golden opportunity for you to create conversations without having to worry about finding participants. They find you!
  • Hashtags can lead to traction and sales, magic words to any business.
  • A relevant hashtag coupled with a clever tweet can even improve your online reputation.

How to use hashtags properly.

Hashtags are a great way to get your message in front of people actively looking for your topic – but you need to use them well.

Hashtag Do’s

  • The first step is to discover the hashtags used by others in your niche. Follow hashtags related to your line of business.
  • Before using a hashtag on a particular social channel, check out the rules. Although the fundamental principles are the same, the rules vary from one social channel to another. For example, Twitter focuses more on the topic while Instagram focuses on the description.
  • For a business, it’s important to perfect the art of targeting your audience. So get as specific as possible when using hashtags.
  • Get creative. The right hashtag has the power to go viral. After you’ve gotten the hang of using hashtags, try coming up with a new one. Who knows, it might become a trend!
  • Hashtags are not just for marketing and promotion but for engagement as well. Use hashtags to start a conversation and participate in that conversation. Engaging with your users is a key to a well-rounded business.

Hashtag Don’ts

  • Don’t use a hashtag without research. Sounds simple, doesn’t it? Check whether the hashtag is already being used. If it is, note what is it being used for, to save yourself from possible embarrassment.
  • Don’t overdo it. Using too many hashtags will make your post look spammy and drown the message. Depending on the social channel, decide on the number of relevant hashtags that you can use. But in general, don’t have more hashtags than you have words.
  • Keep your hashtags short. Using overly long hashtags will confuse the visitors and put them off.
  • Don’t use the same hashtags on all platforms. Silly or irreverent hashtags may fly on Twitter and IG, but not LinkedIn, where you should remain professional.
  • Avoid acronyms which are not popular or well known. Acronyms like #Mondaymotivation, #Digitalmarketing.

I hope you find this helpful, don’t forget to share and drop a comment.

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