Have you ever wondered what branding is really all about? Yes, you’ve heard online marketers shouting build a brand, haven’t you?
Developing a strong brand strategy, particularly in the social media world, is the key to setting yourself apart from your competitors and helping your business grow. The details of your business matter because they quickly distinguish between quality businesses and amateur ones.
In this blog, we’ll show you the rudiments of branding. Seth Godin explained that, branding “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. …But your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do.”
Seth’s explanation in simple terms is describing the need to pay attention to user experience.
The experience you create for a customer; encompassing of the visual, emotional, intellectual and tangible experience a customer has with your business is your brand! This is branding!
Not knowing what a brand truly is, people quickly throw out the assumption that a branding is just some colors, fonts, logos, hashtags and slogans but in reality, it is so much more!
If you are new to business branding, let’s walk through some important things to consider in your branding strategy and why these things matter in business conversions
1. Create a Plan
No business strategy goes well without a plan!
2. Create Loyalty
If you already have people that love your business branding, create brand loyalty by rewarding them!
3 Create Consistency
Developing a strong visual brand strategy is the key to setting yourself apart from your competitors and helping your business grow. We have all scrolled through social media and recognized a brand from their images without even reading the name of the account.
4. Create Authenticity
I feel like authenticity is thrown around a lot in social media. I imagine millennials harping on the “need to be real” but with that mindset, it will keep your business fresh, relatable, and different than your competitors.
5. Create valuable content
Brand matters, and therefore experience matters.
Create and/or curate content that will keep your audience with you always.
Experience is key!
Invest your time and wealth in ensuring that you create a great experience for your audience.
(Partly cited Cydney Hatch)