What Is A Landing Page & Why Do You Need One

#DS4SG: We Hosted a Digital Marketing Bootcamp ZHIBO Digital Podcast

To cushion the effect of the COVID-19 pandemic on employment in Jos, Nigeria. We hosted a three-week digital marketing Bootcamp to equip young persons with digital skills that they can leverage for the future of work. The curriculum which was made up of 10 modules covering digital storytelling, search engine optimization, website design, email marketing, media buying, social media management amongst others had five digital marketing professionals as facilitators. In this episode, Johnstone sits with two of the participants, Agnes Onyekwere and Gideon Shekwonugaza to discuss their learning experience and what's the way forward for them. — Send in a voice message: https://anchor.fm/zhibo-digital/message
  1. #DS4SG: We Hosted a Digital Marketing Bootcamp
  2. What Is A Landing Page & Why Do You Need One

If you’ve been doing online advertising or you are working on starting out, you might have come across the term “landing page” everywhere. But what exactly is a landing page? What makes it different from any other page? Why are landing pages so important?

In this episode, Johnstone and Joey provided insights that will give you a solid understanding of landing pages and how to use them to improve your online marketing.

In digital marketing, a landing is specifically designed to receive and convert traffic from an online marketing campaign.

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