What Is SEO & Why Does It Matters

What Is SEO & Why Does It Matter

#DS4SG: We Hosted a Digital Marketing Bootcamp ZHIBO Digital Podcast

To cushion the effect of the COVID-19 pandemic on employment in Jos, Nigeria. We hosted a three-week digital marketing Bootcamp to equip young persons with digital skills that they can leverage for the future of work. The curriculum which was made up of 10 modules covering digital storytelling, search engine optimization, website design, email marketing, media buying, social media management amongst others had five digital marketing professionals as facilitators. In this episode, Johnstone sits with two of the participants, Agnes Onyekwere and Gideon Shekwonugaza to discuss their learning experience and what's the way forward for them. — Send in a voice message: https://anchor.fm/zhibo-digital/message
  1. #DS4SG: We Hosted a Digital Marketing Bootcamp
  2. What Is A Landing Page & Why Do You Need One
  3. What Is SEO & Why Does It Matters
  4. How To Build And Start A Profitable Podcast
  5. Who is Zhibo Digital?

SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

Including SEO into your content marketing strategy is very important. Johnstone and Joey explored why you need to include this in your content strategy and the benefits that come with it.

It takes time, knowledge of SEO, and successful implementation of the desired on- and off-page SEO factors to optimize your website for high rankings in search engines. If the collective power of your site or an individual page’s SEO is more powerful than all others, with regards to a specific query, you’ll rank #1

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